Mercedes-Benz
Mercedes-Benz
AWAKE
International Social Media Campaign
International Social Media Campaign
AWAKE
Main Spot
The AWAKE spot is the heart of our global campaign for Mercedes-Benz. According to ADAC, 26% of all drivers experience microsleep while driving. Together with Mercedes-Benz, we draw attention to this important issue. AWAKE shows the danger of microsleep and how innovative driving assistance systems can make a valuable contribution to the vision of accident-free driving. With over 260.000 views on the Mercedes-Benz YouTube Channel and over 600.000 views on other channels, the launch of AWAKE was a great success!
AWAKE
Poster
The release of the AWAKE poster marks the beginning of our campaign. Together with selected film stills, the poster attracts the audience`s attention at first sight and promotes the upcoming campaign.
AWAKE
Trailer 1/2
Several trailers are released in 9:16 on different social media platforms like Instagram, Facebook, LinkedIn, Twitter and TikTok. In addition, the trailers are also used as Youtube pre-roll ads in order to increase awareness among a selected target group.
#alwaysawake
We built a holistic campaign across all major social media platforms.
AWAKE
Prequel
The prequel functions as an extension of the story and was released after the main spot. With more exterior shots of the new EQS, the prequel tells the story prior to the occurrence of the microsleep.
AWAKE
Behind the Scenes
The Behind the Scenes is the last part of the AWAKE campaign and provides the audience an insight into the production of AWAKE with complex studio shootings and car to car scenes.
Social Media Reactions
#alwaysawake